Greensboro Opera has received a $100,000 grant from Truist Financial Corporation through its Truist Charitable Fund, a donor-advised fund at The Winston-Salem Foundation. The Truist grant will assist Greensboro Opera in expanding its ability to grow and reach audiences, including a focus on broadening exposure to opera in underserved communities, through programming while contributing to the cultural and economic impact in the community.
“This grant gives us an incredible opportunity to serve our community by better understanding best practices for enriching the lives of our residents with the unique storytelling power of opera. We desire to know how to serve our community and meet our neighbors where they are. This will teach us the pathway and process toward long-term sustainability.” – David Holley, General and Artistic Director
According to the data from the Arts & Economic Prosperity 5 study, the nonprofit arts and culture sector is a significant industry in Guilford County – generating $162.2 million in total economic activity annually. Through our arts and education initiatives as well as our production events, Greensboro Opera contributes significantly to that economic activity.
“We are so thrilled to support the Greensboro Opera to create opportunities for increased participation in arts and culture for the local community,” said Ford Bowers, Greensboro Market President at Truist. “Our purpose to build better lives and communities includes supporting efforts for individuals and families to engage with and enjoy their communities, including local art and culture. We’re looking forward to increasing access so more Greensboro residents can experience and appreciate the beauty of opera.”
Greensboro Opera’s Pledge to Commit to Social Equity, adopted by the Board of Directors in 2020, will be upheld as the organization moves toward sustainability thanks in part to this grant, as well as via the American Rescue Plan Act (ARPA) initiative.
Truist Charitable Fund boilerplate
The Truist Charitable Fund (“TCF”) is committed to Truist Financial Corporation’s (NYSE: TFC) purpose to inspire and build better lives. TCF was established as a donor-advised fund and is administered by The Winston-Salem Foundation. TCF invests in local community organizations, focusing on grants that support initiatives and programs in the areas of educational equity, leadership development, career pathways, small business, and community services. To learn more about Truist’s purpose, visit https://www.truist.com/who-we-are/about-truist.
Truist Financial Corporation is a purpose-driven financial services company committed to inspiring and building better lives and communities. Truist has leading market share in many high-growth markets in the country and offers a wide range of products and services through our retail and small business banking, commercial banking, corporate and investment banking, insurance, wealth management, and specialized lending businesses. Headquartered in Charlotte, North Carolina, Truist is a top 10 U.S. commercial bank with total assets of $555 billion as of June 30, 2023. Truist Bank, Member FDIC. Learn more at Truist.com.